Growing organizations
How to manage multiple business websites
Most organizations don't plan to run several websites. They open a second location, acquire a business, or launch a new brand, and the sites accumulate. Each one comes with its own hosting, logins, designer, and quirks. Here's how to bring them under control.
By Masoud Kabir, Founder of XeauraUpdated
Step 1: Take inventory
You can't manage what you can't see. For every site, record:
- The domain, and who the registrar account belongs to.
- Where it's hosted, and who has access.
- What it's built on, and when it was last updated.
- Who edits it today, and how changes are requested.
- Which forms it has, and where their submissions go.
This step alone often surfaces domains registered to former employees, forms sending leads to dead inboxes, and sites that haven't had a security update in years.
Step 2: Decide what should merge
Not every site needs to exist. Locations of the same business are often better served by one site with strong location pages. Separate brands, or businesses with distinct customers, usually need their own sites. Merging where it makes sense reduces upkeep and concentrates search visibility.
When you do merge, redirect old addresses to their new equivalents so customers and search engines follow.
Step 3: Move onto one foundation
Sites built on different platforms by different people are hard to keep secure and consistent. Rebuilding them on a shared foundation — one design system, one hosting setup, one update process — means a fix or improvement can reach every site, not just one.
Step 4: Give it an owner
The most common failure isn't technical. It's that nobody is responsible. Decide who handles:
- Security updates and backups.
- Content changes from each location or brand.
- Monitoring that sites and forms are working.
- Search visibility and Google Business Profiles.
- Approving changes before they go live.
Step 5: Monitor, don't check
With several sites, manually checking each one doesn't scale. Monitoring should tell you when a site is down, slow, or a form stops delivering — before a customer does.
Where Xeaura fits
Xeaura builds and manages several sites on one foundation — see multi-location websites. Xeaura Operator monitors every site and form, with changes approved before they go live. Larger or more complex organizations start with an Enterprise conversation.