Ads that end in a booked job, not a click.
We run Google ads for your business and report what matters: calls, bookings and the jobs they became. Your ad money goes to Google from your own account, and your budget never goes up without your yes.
Google Ads for plumbers, HVAC and home-service companies.
From a search to a booked job: one customer's path, for an example plumber. Ads are measured by the last step, not the first.
- 1
Someone nearby searches
Your ad shows for the job you want more of, in the area you serve.
water heater repair near meExample - 2
They land on your page
A page about that one job, with call and book right at the top.
Xeaura Plumbing (714) 555-0142Water heaters
Water heater repair, same day.
Repairs from $149. Your price before we start.
Call now BookTankTanklessLeaks“Called at 8, hot water by noon.”
Service area: 15 miles · Lic. #000000
Example - 3
They call or book
Every call and booking from the ad is counted. Nothing is recorded.
or
New bookingfrom your ad- Customer
- John Smith
- Job
- Water heater repair
- When
- Tue, 9:00 AM
Counted as a lead from the ad
Example - 4
You see the booked job
Each week: what you spent, the leads, and the jobs they became.
Your weekMon to SunAd spend
$341
Leads
4
Per booked job
$171
Booked from the ad
Water heater repair BookedTankless install quote BookedOn forecast. No change proposed this week.
Example
Nothing spends past your budget.
You set the monthly budget. Every campaign inside it is drafted, checked and approved before it runs, as one card: what it will spend, what it should bring, and why.
- We draft it. The job it sells, the area, the words, the page it sends people to, the daily budget and a forecast.
- A second reviewer checks it against a fixed list, then Xeaura approves it. Nothing reaches Google before that.
- Your budget is yours. Anything that would spend more comes to you first. Pausing or lowering spend to protect your budget is the only thing that doesn't wait, and you're told when it happens.
New campaign · waiting for approval
Water heater repair
What it will spend
$50 a day, at most
About $1,500 a month, paid by you to Google.
What it should bring
Every number lists where it came from. A forecast, not a promise.
Checked by a second reviewer
- Spend stays inside the budget you approved
- No claim your business can't back up
- The ad rules for your trade are met
- Calls and form leads are counted on your site
- The forecast's arithmetic adds up
- Your license number is in the ad
- Drafted
- Checked
- Approved
- Live
Your ad money goes to Google, not to us.
Two separate payments. What you spend on ads is billed by Google to your card. Xeaura's fee is for the work, and it's never mixed with your ad spend.
Your business
Two separate payments
Ad spend
Paid by you, to Google
- From a Google Ads account in your own name, on your own card.
- You approve the budget. It never goes up without your yes.
- Xeaura never holds or touches it.
Management fee
Paid to Xeaura, $750/month
- For the work: campaigns, checks, tracking and the weekly report.
- Separate from what you spend on ads, and shown separately.
- 3-month minimum, then month to month. Cancel from your dashboard.
Booked jobs, not clicks.
A short report every week: Google's cost for the week, how often your ads were shown and clicked, the calls and leads, which leads weren't real customers, and the jobs you told us they booked.
Xeaura Ads · weekly report
Xeaura Plumbing, week 6
- Ad spend (paid to Google)$341
up to $350 approved
- Leads4
3 to 5 forecast
- Booked jobs2
2 to 3 forecast
- Google's charge per booked job$171
$138 to $217 forecast
- All-in per booked job (with Xeaura's fee)$257
$206 to $324 forecast, with Xeaura's $173 for the week
Booked jobs, week by week
On forecast
No change proposed. Anything that would raise your budget comes to you first.
An example. The forecast comparison and the cost of each booked job shown here are coming soon; today's report has every other line.
Three ways to start.
With your own site, with a page built for your ads, or with a new Xeaura website.
Local Ads
Google's Local Services Ads: you pay Google per lead, not per click.
$349/mo
No setup fee. For trades with smaller jobs
- Local Services Ads set up and managed
- Every lead checked; Google's credits reported
- A short report every week
Ads
Google Search and Local Services Ads together, for bigger jobs.
$750/mo
Ad budgets up to $5,000 a month
- Search campaigns for your best-paying jobs
- Local Services Ads included
- A tracking check before anything runs
Ads, larger budgets
For ad budgets over $5,000 a month.
Quoted
A written quote before you sign up, for budgets over $5,000
- Everything in Ads
- More campaigns and services
- The same weekly report
- Setup on Ads: your ad account, tracking and first campaigns (Local Ads has no setup fee)$499 once
- Landing page, if you don't have a website (one per service you advertise)$350 once + $49/mo
- A full Xeaura website with Ads (website setup, then website management)$2,499 once + $249/mo
Plus your ad spend
Your budget
Paid by you straight to Google, not to Xeaura, and separate from the fee above. Your proposal recommends a minimum for your trade, and if ads wouldn't pay you back at your budget, we say so before you spend anything. 3-month minimum, then month to month. No guaranteed results.
Not sure ads would pay you back? Try the calculator: a few questions, and an honest estimate for your business.
Set up so every lead is counted.
- Your Google Ads account
- Opened in your name, with your card. You give Xeaura manager access, and you can see everything in it at any time.
- Your Google Business Profile
- Verified and linked, so your ads can show where you are and people can find you on the map.
- Tracking that works
- Calls, forms and bookings from your ads are counted on your site or landing page. If the tracking check fails, no ad runs.
- Your prices and your area
- The jobs you want more of, what they're worth to you, the area you serve and your license number where your trade needs it.
Questions owners ask about Ads.
- Is Xeaura Ads available now?
- It's in early access. Ask about it today: we'll look at your trade, your area and your budget, and confirm in writing when it can start and whether ads would pay you back.
- Is the ad spend included in the fee?
- No. Ad spend is paid by you, straight to Google, from a Google Ads account in your own name. Xeaura's fee (from $349 a month, or $750/month with Search ads) is separate, and Xeaura never holds your ad money.
- How is it billed?
- Local Ads has no setup fee: your first payment is your first month, $349. On Ads, your first payment covers the $499 setup and your first month: $1,249. Then it's billed monthly. The first 3 months are the minimum, because that's about how long a new campaign needs to gather enough data to judge; after that you can cancel any month. Your ad spend is always separate, paid by you straight to Google. The full terms are Section 18 of our Terms.
- Can you change my budget without asking?
- Not upward. You set your monthly budget, and it never goes up without your yes. Inside it, every campaign is checked by a second reviewer and approved by Xeaura before it runs. The only thing that doesn't wait is pausing a campaign or lowering its spend to protect your budget, and we tell you when we do.
- Do you guarantee leads or results?
- No. Every proposal comes with a forecast and where its numbers come from, and every week's report gives you the real numbers to hold it to. A forecast is not a promise, and anyone who guarantees ad results is guessing.
- Who owns the ad account?
- You do: the account, the billing and the data. Xeaura has manager access only. If you cancel, we pause your campaigns the same day and the account stays yours.
- Is there anything Google wants me to know about working with an agency?
- Yes. Google publishes a short guide for businesses that hire someone to run their ads: Working with third parties. We give it to every Ads client, show our management fee separately from your ad spend, and report Google's cost for the week, as Google reports it, without our fee.
- Do you record my calls?
- No. Calls from your ads are counted so you can see which ads bring work, but they aren't recorded.
- What if my budget is below the minimum?
- Then ads usually cost more than they bring back, and we'll say so. Xeaura Grow (search, your Google Business Profile and reviews) is often the better first step.
Want more booked jobs from search?
Tell us about your business, the jobs you want more of and the area you serve. We'll tell you honestly whether ads are worth it for you before anything is billed.