Terms & Service Agreement

1. What's Included

1.1 Website Setup ($2,499 one-time) includes:

Design and development of up to 6 page templates (e.g. Home, About, Services, Gallery, Contact, plus one more) built on Xeaura's standard site framework; application of your branding (colors, typography, logo) to the site, or Xeaura's default visual system if you have none; layout and formatting of content and information you supply (Xeaura arranges and formats provided content but does not originate new copy — copywriting beyond light editing can be scoped as a separate Change Request); mobile-responsive layout tested at standard mobile, tablet, and desktop breakpoints; connection of one domain you own or purchase (registration cost is yours); foundational SEO — page titles, meta descriptions, basic schema markup, XML sitemap, and submission to Google Search Console; one contact form that sends the inquiries it receives to your email address; up to two rounds of design revisions prior to launch, each round one consolidated set of feedback; and deployment of the completed site to production hosting.

1.2 Website Management ($249/month) includes:

Hosting on Xeaura's infrastructure; security monitoring and application of security patches to the site's underlying platform; automated daily backups, retained for 30 days; up to two minor content update requests per month (defined in Section 6); support per Section 7; uptime and performance monitoring, with a summary available on request; your own Google review link and QR code, and review request emails to your customers (14.10); and a Work page in your Xeaura dashboard listing the work Xeaura does for you, with a monthly email of it (14.3). Unused monthly allowances do not roll over month to month and are not refundable or creditable.

1.3 Website Only ($2,199 one-time):

The same design and development scope as Website Setup (1.1), except that Xeaura does not connect a domain, deploy the site to hosting, or submit it to Google Search Console: the finished site is delivered to you as files (5.4A), ready for you or your host to launch, and its contact form must be connected to a form service on your hosting. No monthly Website Management plan is included — you can add it later if you want ongoing hosting, backups, and support. The fee is paid in full, in one payment, and the delivered site is yours to use under 5.4A — no Management plan or Buyout is needed.

1.4 Xeaura Grow ($499/month base).

Xeaura Grow ($499/month base) includes: everything in Website Management (1.2); ongoing SEO work, recorded each month in your dashboard's work log; your Google Search Console connected and read each month; a monthly report of how people found you on Google search; technical SEO maintenance and conversion and growth recommendations, each recorded in your work log in the month it is done; Google Business Profile optimization and support; your own Google review link and QR code, and review request emails to your customers (14.10); and "Request a time" booking requests on your website (14.8). Recommendations are advisory — implementing one that goes beyond the minor-update allowance (6.2) or the growth modules you've selected (1.5) is a Change Request (Section 11). Wherever these terms refer to the Management plan or Website Management, that includes Xeaura Grow.

1.5 Grow growth modules (optional, billed monthly on top of the Grow base):

Advanced SEO ($75/month); Google Business Profile Growth ($75/month); Reputation & Reviews ($50/month); Conversion Optimization ($75/month); Landing Page Optimization ($100/month); Content / SEO Content ($100/month); and Analytics & Lead Tracking ($75/month). Each module is ongoing monthly work by Xeaura in that area, recorded in your dashboard's work log in each month it is done. Your Grow monthly fee is the $499 base plus the modules you've selected.

1.6 Setup fee and upgrading to Grow.

New customers who start on Grow pay the one-time Website Setup fee (1.1, $2,499), then the Grow monthly fee. Existing Website Management customers who upgrade to Grow don't pay the Setup fee again: from the upgrade date Xeaura confirms with you in writing, the Grow monthly fee replaces the $249/month Website Management fee, and your earlier setup payment and billing history are unaffected. Upgrades from Website Only (1.3) are quoted individually, in writing, before anything is billed.

1.7 Xeaura Operator (from $999/month).

Everything in Website Management (1.2), plus, as described in your Proposal: uptime monitoring of your website, with Xeaura alerted and acting when it is down; a lead inbox in your Xeaura dashboard that collects inquiries submitted through your website's contact form, with an email to you when one arrives; "Request a time" booking requests (14.8); routine technical upkeep; recommendations from Xeaura (Section 14); and a record of the work Xeaura does for you on the Work page of your dashboard. The Xeaura Grow services in 1.4 are added to Operator as Xeaura makes each one available and confirms it to you in writing (14.6); until then they are not part of your plan. Operator is a managed service delivered by Xeaura. $999/month is the starting price: your monthly fee, the sites, forms, and systems covered, and any usage limits are set in a written proposal you accept before billing begins (your "Proposal"). Changes your customers would see are made only with your approval; your Proposal lists the routine technical tasks Xeaura may carry out without separate approval. Wherever these terms refer to the Management plan, that includes Operator.

1.8 Xeaura AI Business (from $1,499/month).

Everything in Xeaura Operator (1.7), plus AI-assisted business workflows set up and run by Xeaura as described in your Proposal — for example CRM and lead management, appointment workflows, customer communication, automated follow-ups, AI-assisted recommendations, and connections to business systems you use, where those systems allow it. AI Business is a managed service delivered by Xeaura. It adds a customer relationship manager (CRM) in your Xeaura dashboard: lead stages, deal values, follow-up dates, notes, and leads you add yourself. Workflows Xeaura shows as "coming soon" or "early access" are part of your plan only once Xeaura confirms them in writing (14.6). $1,499/month is the starting price: the workflows, connected systems, volumes, and any usage limits are set in your Proposal. Xeaura AI Phone (1.9) is not included in the AI Business price unless your Proposal expressly says so. Wherever these terms refer to the Management plan, that includes AI Business.

1.9 Xeaura AI Phone ($199/month optional add-on, early access).

An optional add-on in which an AI assistant answers and handles calls to your business, on the terms set in your Proposal. When AI Phone is active, it tells every caller at the start of the call that they are speaking with an AI assistant and that the call may be recorded. It's offered in early access: requesting it doesn't mean it can be set up for your business yet, and Xeaura will confirm in writing when it can be. The $199/month fee is in addition to your plan and begins only on the date Xeaura confirms in writing that AI Phone is active for your business — nothing is billed before then. Phone numbers, carrier and messaging charges, and per-use fees are third-party costs (8.4) unless your Proposal includes them. AI Phone is not an emergency service: it can't place or route calls to 911 or other emergency services, and it must not be relied on for emergencies (13.4).

1.10 Enterprise and custom engagements (custom pricing).

Enterprise work — for example custom web and mobile applications, portals, internal software, integrations and APIs, automation, AI integrations, analytics, infrastructure, and multi-location or organization-wide services — is scoped and priced individually. Each engagement is governed by a written agreement or statement of work accepted by both parties (your "Enterprise Agreement"), which sets the scope, deliverables, milestones, fees, payment schedule, ownership and licensing of custom work, data handling, service levels (if any), and term and termination. These terms apply to Enterprise work only where your Enterprise Agreement doesn't address a matter; where they conflict, the Enterprise Agreement controls. Self-service Xeaura platform features described on the site as "Coming soon" aren't part of any engagement until Xeaura releases them.

1.11 Setup fee and moving to Operator or AI Business.

New customers who start on Operator or AI Business pay the one-time Website Setup fee (1.1, $2,499 unless your Proposal states otherwise), then the monthly fee in their Proposal. Existing customers move to Operator or AI Business by signing an updated agreement; the new monthly fee replaces their current one from their first billing date after they sign. Moving to a lower plan, or cancelling, follows Section 4 (30 days' notice): the higher plan's features end when the notice period ends, and your lead data is kept and remains exportable (14.5).

2. What Is NOT Included

The following require a separate quote or the matching add-on — they are never included by default: major redesigns (a new visual direction, new page structure/navigation, or changes touching more than ~30% of existing pages); new features not present at launch (booking systems, e-commerce, membership/login areas, custom integrations); custom software development or bespoke applications (available as Enterprise work, 1.10); extensive content creation (copywriting beyond light editing, video production, illustration); third-party software, plugin, or service licensing fees; premium/paid plugin or theme licenses; API usage fees or per-transaction costs charged by third parties; paid advertising or ad management; additional development work beyond the monthly minor-update allowance; multi-language/translation; ongoing SEO or content marketing beyond the one-time foundational setup; site migrations to or from a third-party platform; and legal document drafting (Xeaura will install content you provide but does not draft it). Anything on this list can be scoped and quoted as a Change Request (Section 11).

3. Payment Terms

3.1 Setup fee.

Due 50% as a deposit before work begins, 50% before the site is deployed to production. If you buy Website Management online, the full Setup fee may be paid at once instead, or you may choose $0 down (3.1A).

3.1A $0 down.

Instead of paying the Setup fee as in 3.1, you may choose $0 down when you sign up for Website Management (1.2) or Grow (1.4). You pay nothing when you sign, and you save a card. The Setup fee is then charged in 12 monthly parts of $208, together with your plan's monthly fee, starting on launch day (3.2): $457 a month in total on Website Management, or $707 on Grow (more if you add growth modules). After the 12th part you pay only your plan's monthly fee. The 12 parts total $2,496; Xeaura waives the remaining $3. If you cancel before launch day, $500 is charged to the card you saved for the work already done, and nothing more is owed. By choosing $0 down, you authorise Xeaura to charge the parts not yet paid to the card you saved, in one charge on your cancellation effective date, if you cancel, or your plan ends because of non-payment or a breach of these terms, after launch and before the 12th part is paid. Your dashboard always shows that amount. If Xeaura ends your plan for any other reason, nothing more is owed. Paying the rest of the Setup fee does not by itself transfer the website: the Buyout (4.4) applies as it does for every customer.

3.2 Recurring fee.

$249/month for Website Management, or, on Xeaura Grow, the Grow monthly fee — $499/month plus any growth modules you've selected (1.4–1.5) — or, on Operator or AI Business, the monthly fee in your Proposal (1.7–1.8) — charged automatically to the payment method on file. Billing begins the day the website is deployed to production ("launch day"), not the day this agreement is signed; for an upgrade to Grow, the Grow monthly fee applies from the upgrade date (1.6), and for a move to Operator or AI Business, from the date in 1.11.

3.3 Billing cycle.

Monthly, on the calendar date of your first monthly payment, which Xeaura requests on launch day (e.g. first paid Jan 15 → billed the 15th each month).

3.4 Failed payments.

Xeaura will retry a failed charge within 3 days. If payment has not succeeded within 10 days of the failed attempt, the site may be suspended (Section 9.4) until payment is resolved.

3.5 Late payments.

Amounts unpaid more than 10 days past due may incur a late fee of 1.5%/month or the maximum allowed by law, whichever is lower.

3.6 Taxes.

Listed fees exclude applicable sales/use tax. Where Xeaura is legally required to collect it, it's added to the invoice.

3.7 Third-party fees.

Costs billed directly by third parties (domain registrars, payment processors, premium plugins, etc.) are your responsibility, separate from Xeaura's fees (Section 8).

3.8 Operator, AI Business, and AI Phone fees.

These are billed monthly through the same recurring billing as 3.2–3.5, at the fee in your Proposal, from the start date your Proposal sets — or, for AI Phone, from the date Xeaura confirms it's active (1.9). Use beyond any limits in your Proposal is charged only as your Proposal describes, or quoted to you in writing before Xeaura incurs it. Enterprise fees and payment schedules are set by your Enterprise Agreement (1.10).

3.9 Website Only fee.

Paid in full, in one payment (1.3). Like the Setup fee, it is non-refundable once work has begun.

3.10 Price lock.

Your monthly fee for Website Management (3.2) or Xeaura Grow (1.4) does not increase for 24 months from your first monthly payment. A growth module or add-on you add later is billed at its price on the day you add it and is locked for 24 months from then. Taxes (3.6) and third-party fees (3.7) are not part of the lock.

4. Cancellation

4.1 How to cancel.

Written notice at least 30 days before the desired cancellation date. You can give it online in your Xeaura dashboard (Account, then Cancel plan), or by email to Xeaura's support address; either is sufficient, and Xeaura confirms it by email.

4.2 What happens to the site.

The site stays live and the plan stays active through the end of the 30-day notice period, and is billed only up to that date: if the notice period ends partway through a billing month, your last monthly charge covers just the days up to the cancellation effective date. For example, notice given October 10 ends the plan on November 9, so the November 1 charge is for those 9 days ($74.70 on a $249 plan), not a full month. On the cancellation effective date, hosting is discontinued and the site goes offline within 7 days, unless you've arranged a buyout or migration (4.4). Cancelled sites are then frozen (offline, not deleted) for 30 days after the cancellation effective date; content is permanently deleted after that unless you arrange a buyout or export before the 30 days end. Copies in Xeaura's encrypted offsite backups are never restored to a live site and expire on their own within a further 30 days.

4.3 Export / retrieval of content.

On request within 30 days of cancellation, Xeaura provides you your own content (text, images you supplied) — not the site's code or design files, which are covered by 4.4 and Section 5.

4.4 Purchase / transfer of the website.

On a Management plan (1.2) or a plan built on it, because the site is built on Xeaura's proprietary framework and components (Section 5.3), you don't automatically own the deployed site or its code on cancellation. To take the website with you, you may purchase a transferable copy for a one-time Website Buyout Fee. The fee starts at $1,499 and falls by one-twelfth of that (about $124.92, rounded down to the cent) for each monthly payment of your plan you've made, so it is $0 once you've made 12 monthly payments; your dashboard always shows your current figure. A monthly payment counts once it has been paid and not refunded. If your signed agreement sets a different buyout figure, that figure applies instead. Without a buyout, cancellation ends your right to use the site; Xeaura has no obligation to hand over source files — only your own raw content is provided on request (4.3). Website Only (1.3) needs no Buyout: see 5.4A.

4.5 Fees owed at cancellation.

Cancellation doesn't waive fees for the notice period. Your last monthly charge covers only the days of the notice period in that billing month (4.2). Payments already made are not refunded. The Setup fee is non-refundable once work has begun (3.1). If you chose $0 down (3.1A), the amounts in 3.1A are charged as it says.

4.6 Xeaura-initiated termination.

Xeaura may terminate for nonpayment (9.4) or material breach, following the same offline timeline as 4.2 — except content that's illegal or actively harmful, which may be suspended immediately (12.6).

4.7 Changing Grow modules or leaving Grow.

You can add or remove Grow growth modules (1.5), or move from Grow back to Website Management, by written notice (email to Xeaura's support address is sufficient); the change applies from your next billing date after the notice. Moving back to Website Management is not a cancellation and doesn't affect your site. Cancelling entirely follows 4.1–4.5.

4.8 Cancelling Operator, AI Business, or AI Phone.

You can cancel Operator, AI Business, or AI Phone — or move down to a lower plan — with 30 days' written notice (4.1), unless your Proposal sets a different minimum term. Moving down to a lower plan isn't a cancellation of your website. AI Phone can be cancelled on its own the same way. At the end of the notice period, the automated workflows and AI Phone stop; phone numbers and third-party accounts held in your name remain yours (8.2), along with the data held in them. Enterprise engagements end as your Enterprise Agreement provides.

5. Ownership / Intellectual Property

5.1 Client-owned, always.

Your business name, logo (if pre-existing or supplied by you), and trademarks; content you supply — text, photos, product info — unless it's third-party licensed material; and your domain name registration.

5.2 Content created for you.

Once the Setup fee is paid in full, you're licensed (5.4) to use content Xeaura creates specifically for you — e.g. a logo from the Logo & Brand Identity add-on — for your own marketing.

5.3 Xeaura-owned / proprietary.

Xeaura retains full ownership of the underlying website framework, reusable code components, templates, and design system used to build sites; any proprietary tooling, scripts, infrastructure, or systems Xeaura uses to build, host, or manage client sites; and generic design elements, layout patterns, and UI components not unique to one client's brand. In plain terms: your specific site (your content and branding applied to Xeaura's framework) is licensed to you under 5.4 — but the framework itself, and every other client's site built on it, stay Xeaura's.

5.4 License granted to you.

While the Management plan is active and paid, Xeaura grants you a non-exclusive, non-transferable license to have your website hosted and displayed publicly on your domain. This license ends on cancellation unless you exercise the Buyout (4.4). Website Only is licensed under 5.4A instead.

5.4A License for Website Only (1.3).

When a Website Only fee is paid in full, Xeaura delivers a standalone copy of your site's compiled code and files and grants you a non-exclusive, perpetual, royalty-free license to use, modify, and host that copy on hosting of your choice, for your own business. As with a Buyout (5.5), this does not include Xeaura's broader framework, source templates, or systems, and you may not resell or redistribute the underlying template or framework. No Management plan or Buyout Fee is needed to keep using the delivered copy.

5.5 What a Buyout actually transfers.

If you exercise the Buyout (4.4), Xeaura will, on payment (or on request, once your Buyout Fee has reached $0), hand over a standalone copy of your site's compiled code/files, with a limited, perpetual license to use, modify, and host that copy independently. This does not include Xeaura's broader framework, source templates, or systems beyond what's needed to run that one site — you keep your site, but can't resell or redistribute the underlying template/framework it was built on.

5.6 Third-party/licensed material.

Stock photos, fonts, icons, or plugins licensed from third parties stay subject to those license terms and may not transfer freely even after a buyout.

5.7 Domain.

Your domain is registered in your name and is owned by you regardless of cancellation, whether it is held in your own registrar account or was bought through Xeaura (8.5). Xeaura never claims domain ownership.

5.8 Showing your site as an example.

Xeaura may show your live website or Personal Website, its address, your business name and logo, and screenshots of it on xeaura.com, on Xeaura's social media, in its sales materials and in its ads, as an example of its work. Your name and logo are used only to identify the example. You are not paid for this, and it does not change your price. Xeaura shows only what is already public on your site, may crop or blur other people's names, faces or reviews, and never presents anything as your endorsement, or a customer's, or claims results, without separate written permission. You can ask Xeaura to stop at any time by emailing support@xeaura.com; Xeaura removes it from xeaura.com and its own accounts within 7 days, and stops using it in new materials. Copies others have already shared, or materials already printed, may remain. If you cancel, Xeaura stops showing your site within 30 days.

6. Maintenance

6.1 What's included.

Security updates to the site's platform/dependencies; bug fixes for functionality broken by Xeaura's own code or a platform update (not third-party breakage — 6.4); automated daily backups with 30-day retention; uptime/performance monitoring; and minor content edits (6.2).

6.2 “Minor” content update, defined.

A request that (a) needs no new design or layout work, and (b) takes roughly 30 minutes or less to complete. Examples: updating text, swapping a photo, changing a phone number or hours, fixing a typo, updating a price on an existing page. Up to 2 such requests/month are included; more than that, or anything exceeding ~30 minutes, is billed at $100/hour, quoted separately as a larger Change Request if the scope warrants it, or, at Xeaura's discretion, treated as one of next month's included requests instead.

6.3 What counts as a “major” change (requires a quote, not covered).

New pages or sections; restructured navigation or site architecture; a new design direction, color scheme, or rebrand; new functionality not present at launch; and anything estimated over ~30 minutes.

6.4 Third-party breakage.

If a third-party service you use (payment processor, booking widget, embedded map, etc.) breaks because of a change on their end, fixing it is a billable Change Request (Section 11) — unless it's an add-on Xeaura installed and actively maintains.

7. Support / Response Times

7.1 What support covers.

Questions about using the site, reporting something broken, and minor update requests (6.2). Not training on unrelated software, or general business/marketing consulting (other than the growth recommendations included in Xeaura Grow, 1.4).

7.2 Business hours.

Monday–Friday, 9am–5pm Pacific Time.

7.3 Response time.

Standard requests: within 1 business day. That's a response time (acknowledgment + next step), not always a resolution time — a same-day reply doesn't guarantee a same-day fix.

7.4 Emergency support.

Defined narrowly: the site is completely down/inaccessible, or there's evidence of a security breach. Emergencies get a response within 4 hours during business hours (7.2). Xeaura does not offer after-hours or weekend coverage — emergencies reported outside business hours are handled at the start of the next business day.

7.5 Support channel.

Email (support@xeaura.com) is the official channel; Xeaura isn't obligated to act on requests sent via text/DM/social media, though it may as a courtesy.

7.6 What is NOT support.

Feature requests, design changes, and anything in Section 2 are Change Requests (Section 11), not support tickets — even if sent to the support inbox.

8. Third-Party Services

8.1 Who pays for what.

You pay for domain registration/renewal, business email (e.g. Google Workspace), premium plugins/themes, APIs and per-use fees (SMS, payment processing, etc.), stock images/video beyond what Setup includes, and payment processor transaction fees. Xeaura's own hosting infrastructure is included in the Management fee.

8.2 Whose name accounts are in.

Where practical, third-party accounts — domain registrar, Google Workspace, payment processor — are created and owned in your name/account, with Xeaura given access to configure them. This protects you: if you ever leave, you keep your domain, email, and payment processor account no matter what happens to the website itself.

8.3 No liability for third-party issues.

Outages, price changes, or policy changes by registrars, Google, payment processors, etc. are outside Xeaura's control (see also 12.3, Force Majeure).

8.4 Providers behind automation, AI, and phone services.

Operator, AI Business, AI Phone, and Enterprise work can rely on third-party providers — for example telephone carriers, messaging services, AI model providers, and CRM, scheduling, and email platforms. Their fees, including per-minute, per-message, or usage charges, are yours unless your Proposal or Enterprise Agreement includes them. Their availability, limits, and policies are outside Xeaura's control (8.3); if a provider changes or discontinues a service Xeaura relies on, Xeaura will tell you and propose an alternative, and the change isn't a breach by Xeaura.

8.5 Domain names bought through Xeaura.

If you buy a domain name through Xeaura, it is registered in your name and is yours. It costs $20.00 a year, charged when you buy it and on each anniversary until you choose Stop renewing in your dashboard; we remind you by email about 30 days before each renewal. A registration cannot be refunded once it is complete, except where the registration fails, in which case we refund it in full. If you stop renewing or leave Xeaura, the domain stays yours until the end of the year you paid for, and at any time we will move it to the registrar of your choice at no charge and tell you which registrar holds it. Your use of the domain is also subject to the registrar's domain registration agreement and the rules of the registry, which we send you on request.

9. Website Performance / Availability

9.1 Hosting.

Xeaura hosts client websites on its own managed infrastructure or a functionally equivalent platform.

9.2 Uptime.

Xeaura targets high availability but does not guarantee 100% uptime, and does not promise a specific uptime percentage (e.g. a “99.9% SLA”) at these plan tiers.

9.3 Scheduled maintenance.

Xeaura may briefly take a site offline for maintenance or updates, with reasonable effort to schedule outside your known peak hours.

9.4 Suspension for nonpayment.

A site may be suspended (taken offline, not deleted) if payment is more than 10 days overdue (3.4). Suspension lifts promptly once payment is received; repeated nonpayment may lead to termination (4.6).

9.5 Outside Xeaura's control.

Xeaura isn't responsible for downtime caused by your domain/DNS provider, third-party services embedded in the site, broader internet infrastructure outages, or force majeure events (12.3).

10. Client Responsibilities

10.1 Accurate information/content.

You provide accurate, complete business information and content (text, images, logos) needed to build and maintain the site, and review it for accuracy before launch.

10.2 Timely approvals.

You agree to review and approve designs/drafts within 5 business days of Xeaura sending them. Delayed feedback may delay the project timeline without extending any deadline-based promises (e.g. Rush Delivery).

10.3 Credentials/access.

Where necessary, you provide timely access to accounts (domain registrar, existing hosting, third-party services) required to do the work.

10.4 Legal compliance.

You are solely responsible for ensuring your business, content, and any products/services sold through the site comply with applicable law — accessibility requirements, industry-specific regulations, advertising claims, privacy law for data you collect, etc. Xeaura does not provide legal review of your content.

10.5 Responding to requests.

You agree to respond to Xeaura's reasonable requests for information or feedback in a timely manner; delays caused by your non-response aren't Xeaura's responsibility.

10.6 Paying third parties.

You maintain and pay for your own third-party services (Section 8) and keep those accounts in good standing.

10.7 Business-purpose transaction.

You confirm you are entering this agreement as a business, for business purposes — not as an individual acquiring services for personal, family, or household use. This is a commercial (business-to-business) contract on that basis.

11. Change Requests

11.1 Minor changes

(defined in 6.2) are included in the Management plan, up to the monthly limit.

11.2 Major changes / custom development

(defined in 6.3, and anything in Section 2) require a separate written quote, approved — and typically deposited on — by you before work begins.

11.3 Quote validity.

Change Request quotes are valid for 30 days from the date given.

11.4 Ambiguous requests.

If it's unclear whether something is minor or major, Xeaura makes a good-faith call and tells you before starting work; you can decline a major-change quote with no obligation.

12. General Terms

12.1 Limitation of liability.

To the maximum extent permitted by law, Xeaura's total liability under this agreement is limited to the amount you paid Xeaura in the 3 months preceding the claim. Xeaura is not liable for indirect, incidental, consequential, or lost-profit damages, even if advised such damages were possible.

12.2 Indemnification.

You indemnify and hold Xeaura harmless from claims arising out of (a) content you supplied, (b) your business practices or products/services, or (c) your violation of this agreement or the law. Xeaura indemnifies you only for claims that Xeaura's own proprietary framework/code — not your content — directly infringes a third party's IP.

12.3 Force majeure.

Neither party is liable for delays or failures caused by events outside their reasonable control — natural disasters, internet/infrastructure-wide outages, war, pandemic, government action, and similar. Payment obligations already accrued are not excused by this clause.

12.4 Data / privacy.

Xeaura handles personal data it processes on your behalf (e.g. contact-form submissions) responsibly and only as needed to provide the service. You are responsible for having your own privacy policy/terms on your site for data your business collects from your customers.

12.5 Confidentiality.

Both parties keep the other's non-public business information confidential, disclosing it only as needed to perform this agreement or as required by law.

12.6 Suspension/termination for cause.

Xeaura may suspend or terminate service immediately, without the standard 30-day notice, if your site is used for illegal activity, to distribute malware, or in a way that threatens the security or availability of Xeaura's infrastructure or other clients' sites.

12.7 No guarantee of results.

Xeaura does not guarantee specific business outcomes — traffic, leads, sales, or search rankings — from the website or any SEO work performed.

12.8 Assignment.

Neither party may assign this agreement without the other's written consent, except Xeaura may assign it as part of a sale or transfer of its business.

12.9 Entire agreement / amendments.

Once accepted, this agreement is the entire understanding between the parties about the website; changes must be in writing and accepted by both. Xeaura may update its standard terms for new plans/features with notice, but a change materially affecting an existing client's plan needs that client's acceptance to apply to them.

12.10 Governing law / dispute resolution.

This agreement is governed by the laws of the State of California. Disputes are first addressed through good-faith negotiation; if unresolved after 30 days, either party may bring it in the state or federal courts with jurisdiction over Xeaura's principal place of business in California.

12.11 Proposals and Enterprise Agreements.

Where a written Proposal (1.7–1.9) or Enterprise Agreement (1.10) you've accepted sets specific scope, fees, limits, or terms, it applies together with these terms; where they conflict on those points, the Proposal or Enterprise Agreement controls.

13. Automated Communications & AI-Assisted Services

This section applies to Operator, AI Business, AI Phone, and any Enterprise work that sends automated messages, handles calls, or uses AI-assisted features.

13.1 Consent and compliance.

You're responsible for making sure automated calls, text messages, and emails sent to your customers or prospects on your behalf comply with applicable law — including obtaining any consent the law requires (for example under the Telephone Consumer Protection Act, state telemarketing laws, and the CAN-SPAM Act), honoring opt-out requests, and including any required identification or disclosures. You approve the message templates, schedules, and rules before Xeaura puts them into use.

13.2 Call recording and notices.

If a service records or transcribes calls, you're responsible for giving any notice and obtaining any consent the law requires for the callers involved. Xeaura will configure the disclosures you ask for.

13.3 AI-assisted output.

AI-assisted features can make mistakes. Their output — such as call handling, summaries, drafted messages, and recommendations — supports your business; it isn't professional, legal, medical, or financial advice. You're responsible for reviewing output where accuracy matters and for decisions you make based on it.

13.4 Not for emergencies.

Automated and AI-assisted services must not be relied on for emergencies or safety-critical situations, and can't contact emergency services.

13.5 Sensitive information.

Unless your Proposal or Enterprise Agreement specifically provides for it, automated workflows and AI Phone aren't designed to collect or store sensitive information — such as health records, payment card numbers, or government ID numbers — and you agree not to have them configured to do so.

13.6 Usage limits.

Automated and AI-assisted services may carry reasonable usage limits (for example calls, minutes, messages, or workflow runs) set in your Proposal. Use beyond those limits is handled as 3.8 describes.

13.7 Pausing for compliance or safety.

Xeaura may pause an automated workflow, message, or AI Phone if it reasonably believes it violates the law or a provider's policy, or is causing harm, and will tell you promptly.

13.8 Availability and results.

These services depend on third-party providers (8.4). Xeaura works to keep them running reliably but doesn't guarantee uninterrupted service or a particular answer, response, or conversion rate; 9.2 and 12.7 apply to them as well.

14. Recommendations, Approvals & Your Leads

This section applies to Operator, AI Business, and any Enterprise work that includes Xeaura's recommendations or lead features; 14.5 and 14.8 also apply to Xeaura Grow's booking requests, and 14.9–14.14 apply to the plans each of them names.

14.1 How recommendations work.

For each recommendation — for example to search engine optimization, page content, speed, or structure — Xeaura writes down what would change, why it's recommended, the evidence for it, the expected benefit, and any risk. Xeaura uses AI systems to help prepare recommendations and changes (13.3) and reviews every recommendation before you see it.

14.2 Nothing changes without your approval.

No change your customers would see is made to your website unless you approve it in writing — by replying to Xeaura's email or, once available, in your Xeaura dashboard; only the routine technical tasks listed in your Proposal are carried out without separate approval (1.7). You may decline any recommendation at no cost. Approved work that falls outside your plan — for example the items in Section 2 — is quoted as a Change Request (Section 11) before any work starts.

14.3 Record of work.

The work Xeaura does for you, and the requests it completes, are listed on the Work page of your Xeaura dashboard. Xeaura keeps each recommendation, and your approval or decline of it, in writing (email) and in Xeaura's records, and will send you a copy on request. Around the 2nd of each month Xeaura also emails you the work listed for the month before, unless you turn that email off on the Work page.

14.4 Your content and AI training.

Xeaura does not use your content or your leads' information to train AI models.

14.5 Your leads' information.

Inquiries submitted through your website's form, and leads you add, belong to you. Xeaura stores and processes them only to provide your lead inbox and CRM, and emails you when a new inquiry arrives. You're responsible for your website's privacy notice and for how you contact your leads (10.4, 12.4). On request within 30 days of cancellation, Xeaura will export your leads to you; after that they are permanently deleted along with the site's content (4.2).

14.6 Not yet included.

Services Xeaura shows as "coming soon" or "early access" — including AI phone answering and appointment workflows — aren't part of your plan until Xeaura makes them available and confirms them in writing. Connections to accounts you hold elsewhere (for example Google Business Profile or Google Search Console) are included only once you grant access; until then, recommendations about them may be advice only.

14.7 Results.

Recommendations aim to improve your website, but, as 12.7 says, Xeaura doesn't guarantee any search ranking, traffic level, number of leads, or revenue.

14.8 Booking requests ("Request a time").

On Xeaura Grow and above, your website can include a "Request a time" form. A visitor offers two or three times that suit them; the request appears in your Xeaura dashboard and Xeaura emails you a link to it. Nothing is booked until you confirm one of their times, or suggest another, in your dashboard. When you do, Xeaura emails the visitor your answer from Xeaura's address in your business's name ("Your Business via Xeaura"); their replies go to your email address. Booking requests are not a live calendar: Xeaura does not check your availability, prevent overlapping appointments, send reminders, or take payments or deposits. You're responsible for answering requests promptly, for the appointments you confirm, and for telling your customers how you use their information (10.4, 12.4). Booking requests are part of your leads and are kept, exported and deleted as 14.5 describes.

14.9 Emails to your customers in your name.

Where your plan includes them and you switch them on, Xeaura sends the emails in 14.10–14.12 to your customers from Xeaura's address in your business's name ("Your Business via Xeaura"); their replies go to your email address. Each email shows your business's postal address, which you must give Xeaura and keep current (no email is sent without a complete one), and has an unsubscribe link; once someone unsubscribes from your review requests or your reminders, Xeaura sends them neither. The wording is fixed by Xeaura, or, where these terms say you may write it, has no links, prices or offers. Xeaura limits how many are sent each day. You may ask only people who are your customers, and you must not give Xeaura addresses you bought, rented or collected for another purpose. You're responsible for having your customers' permission where the law requires it, and for telling them how you use their information (10.4, 12.4, 13.1). Xeaura may pause these emails for your site if they bounce or are reported as spam unusually often.

14.10 Review requests.

On Website Management and above, you can ask a customer you did a job for to review your business on Google. Xeaura sends them one email in your name (14.9) with your review link. Each customer is asked once; the same email goes to every customer, whatever you think of the job, and it offers nothing in return for a review. You must not offer or give anything for a review, ask only customers you expect to be happy, or write, edit or post reviews yourself or through others. Xeaura doesn't guarantee that anyone leaves a review, or what a review says, and doesn't remove reviews. Up to 25 requests a day per site are included.

14.11 Instant replies.

When someone sends a booking request through your website (Grow and above), or a message through its contact form (Operator and above), Xeaura can reply to them by email straight away in your name (14.9), and, if you leave it on, send one follow-up 4, 24 or 48 hours later unless you have answered them first. You switch replies on and off, and may write both messages yourself, without links and with no reward for referring anyone else. A reply says you have the message; it doesn't book anything, quote a price or promise a time unless your own words do, and you are responsible for what your words say. Replies are sent only to the address the person gave and at most once a day per address.

14.12 Rebooking reminders.

On Grow and above, you can switch on one reminder email to a past customer, in your name (14.9), a number of months after their last job that you choose. A job is a booking you confirmed or a lead you marked won in your Xeaura dashboard. Each job gets one reminder at most; nobody who has contacted you since, or has unsubscribed, gets one. Reminders are marketing email: you're responsible for having your customers' permission where the law requires it (13.1), and you may not add an offer or a reward for referring anyone else.

14.13 Google Search Console and your monthly report.

On Grow and above, you can give Xeaura read-only access to your Google Search Console, in Search Console itself, for a domain Xeaura has verified as yours. Xeaura reads it each month and, around the 4th, emails you a report of the month before: how often Google showed your site, how many people clicked, your average position, and the searches and pages behind them, beside the month before. The figures are Google's own and may differ from other tools. Xeaura stores only the figures it reports. You can remove Xeaura's access in Search Console at any time; the monthly report then stops. Xeaura never changes anything in your Search Console.

14.14 Your growth page.

On Grow and above, your Xeaura dashboard shows, month by month, figures Xeaura already holds for you: your Google search figures from your monthly reports (14.13), taps on your review link and review requests sent (14.10), and inquiries from your website's form and how many of them you booked. It shows only recorded figures, not estimates, and, as 12.7 says, Xeaura doesn't guarantee any of them will rise.

15. Personal Websites

This section applies to every Personal Website, whether you pay for it, it was given to you as a gift, or it came free with the Xeaura Partner Program. You agree to it before your page is published.

15.1 What it is.

A Personal Website is a one-page website for one person, at an address of your choice on xeaura.com (yourname.xeaura.com) or on a domain you own or buy (8.5). Xeaura designs, publishes and hosts it.

15.2 Price.

$29.00 a month or $290.00 a year, charged to your card at the start of each period and renewing until you cancel. When Xeaura offers a free first month, your card is still collected and the first charge is on the day the free month ends.

15.3 Gifts.

If Xeaura gives you a Personal Website, it is free until the date we tell you in writing, with no card needed. We email you about two weeks before that date. After it, the page is paused (offline, nothing deleted) unless you choose to keep it at the price in 15.2.

15.4 Partner pages.

A Personal Website that comes with the Xeaura Partner Program is free while your partner account is active. If the partner account is paused or ends, the page is paused too (offline, nothing deleted), and you can keep it at the price in 15.2.

15.5 Changes.

One change a month is included (for example new prices, a new photo or a new link) and is started without waiting for review. Further changes in the same month are reviewed by Xeaura first, and we may decline them. Some things you can change yourself, such as your links, and those changes are yours to make at any time.

15.6 Your content.

You are responsible for what your page says and shows. You confirm you have the right to use every photo, name, logo and text you give us or ask us to use, including photos taken from your own social media or booking profiles. You won't use the page for anything unlawful, misleading, hateful or infringing. Xeaura may remove content or pause a page that breaks this.

15.7 Ownership.

Your name, photos and the information about you stay yours. The design and code of the page are licensed to you while your Personal Website is active; they are not sold. Xeaura may show your page as an example of its work unless you ask us not to. Your page shows a small "Made with Xeaura" line at its foot, linking to xeaura.com.

15.8 Cancelling and pausing.

You can cancel at any time in your dashboard, in two taps, whether you pay for your page, it was a gift, or it came with the Partner Program. A paid page stays online until the end of the period you paid for, then goes offline; a gift or partner page goes offline when you cancel. Payments are not refunded for part of a period. Nothing is deleted when a page goes offline: you can restart it at the price in 15.2 while we still hold it, and we tell you by email before anything is deleted.

15.9 Availability.

Xeaura aims to keep your page online at all times but does not guarantee it (Section 9). Your address on xeaura.com is yours while your Personal Website is active; addresses that impersonate others or break 15.6 may be refused or withdrawn.

15.10 Switching to yearly.

If you pay monthly, you can switch to yearly in your dashboard. The switch takes effect when your current month ends: on that day $290.00 is charged for the year ahead instead of $29.00, and the page then renews yearly. Nothing is charged or refunded for the month already paid. You can undo the switch in your dashboard until that day.

15.11 Everything else.

Sections 3.7, 8 (including 8.5 for domains), 9, 12 and 13 apply to Personal Websites as well. Where this section and another section disagree about a Personal Website, this section applies.

17. Add-ons Ordered From Your Dashboard

17.1 What you can order.

From your dashboard you can order the one-time add-ons listed there (today: Online Booking & Scheduling $499, Google Business Profile Setup $249, Logo & Brand Identity $599, Custom Business Email $149 and Rush Delivery $499), at the price shown when you order. What each includes is described beside it. Third-party subscriptions an add-on relies on (for example a booking platform or an email provider) are billed to you by that provider (3.7, Section 8).

17.2 Your card is held, not charged.

When you order, your card is authorized for the price but not charged. Xeaura reviews each order, usually within 2 business days. If Xeaura accepts it, the authorized amount is charged and the work begins. If Xeaura declines it, or has not accepted it within 7 days, the authorization is released and nothing is charged. Your bank may show the authorization as pending until it is charged or released.

17.3 Timing.

Accepted add-ons are scheduled with your project. Rush Delivery can be ordered only before your site launches, and 10.2 applies to it.

17.4 Refunds.

Like the Setup fee, a charged add-on is non-refundable once work on it has begun. If Xeaura cannot deliver an add-on it has accepted, you are refunded in full.

17.5 Your agreement is recorded.

Ticking the box when you order is your agreement to these Terms, including this Section; Xeaura records the date, time, IP address and the version of the Terms you agreed to.

17.6 Prices.

Prices may change for future orders; an order already placed is charged at the price shown when you placed it.

18. Xeaura Ads

18.1 What Xeaura does.

With Xeaura Ads, Xeaura plans, writes, sets up, watches and adjusts Google ads for your business in a Google Ads account in your name, and reports the results to you. Local Ads covers Google Local Services ads. Ads covers Google Search ads and Local Services ads. A person at Xeaura checks every campaign against a fixed list of rules and approves it, and every increase in spend, before it reaches Google; where Xeaura's connection to Google is working, software and AI agents help draft and check them. Each week, on either plan, Xeaura: checks every Local Services lead Google charged you for, marks in your Google account which ones were not real customers where Google allows it, and fixes the settings that let wrong-fit leads through (your services, service area and hours, since Google does not credit leads for a service or area you don't offer); reports the credits Google gives back automatically for leads it finds invalid; keeps your Local Services profile, service area, hours and budget right; watches your spend against your budget; and sends you the weekly report (18.6). On Ads, Xeaura also adds the searches that waste money to your "never show for" list and adjusts your Search ads and keywords.

18.2 Your ad account and your ad spend.

You open the Google Ads account in your own name and pay Google directly, from your own payment method, for every click, call or lead Google charges. Xeaura never holds, receives or marks up your ad spend. You link your account to Xeaura's manager account so Xeaura can work in it, and you can remove that link at any time. The account, its history and its data stay yours, and Xeaura gives you its customer ID whenever you ask.

18.3 Xeaura's fee, shown separately.

Xeaura's management fee is separate from what you pay Google: Local Ads $349 a month, with no setup fee; Ads $750 a month for monthly Google ad budgets up to $5,000, plus a one-time setup fee of $499; larger budgets are quoted to you in writing before you sign up. The fee is shown to you in writing before your first payment and is named as a management fee on every Xeaura invoice. When you sign up you pay your first month (Local Ads $349), or, on Ads, the setup fee and your first month together ($1,249). After that the fee is charged monthly to the card you saved. Both plans have a minimum term of 3 months: by signing up you authorise Xeaura to charge the monthly fee for each of the first 3 months, including if you cancel during them. After the first 3 months your plan continues month to month and never renews into a new minimum term. The Ads setup fee is non-refundable once setup work has begun.

18.4 Your budget, your approval.

You choose the most you want to spend with Google each month. Xeaura never sets a budget above it. Any increase is proposed to you first, with the reason, and happens only if you say yes. Xeaura may pause a campaign or lower spend at any time to protect your money (for example a sudden rise in cost or a disapproved ad), and will tell you.

18.5 No guaranteed results.

Ads results depend on Google, your market, your prices, your reviews, how quickly you answer and many things outside Xeaura's control. Any forecast Xeaura shows you, including the calculator, is an estimate, not a promise. Xeaura does not guarantee any number of clicks, calls, leads, jobs or any amount of revenue or profit.

18.6 Reports.

Xeaura reports to you at least weekly in plain words: Google's cost for the week, as Google reports it (without Xeaura's fee), clicks, impressions, calls and leads, how many of those leads were not real customers, and, once Xeaura's connection to Google Ads is working, the list of each lead, the searches your ads showed for, the credits Google gave back, and, where you tell us, the jobs they booked. Xeaura replies to your messages within 1 business day (7.3).

18.7 Google's rules and your information.

Your ads must follow Google's advertising policies and the law. You confirm that what you give Xeaura to put in ads is true and that you hold the licences your work needs; for California contractors, your CSLB licence number appears in your ads and on your website. Xeaura may refuse or change an ad it believes breaks a policy or the law. If Google asks you to verify your identity or business, you complete that with Google. Google may refuse, limit or stop ads for its own reasons; Xeaura cannot override Google's decisions.

18.8 Calls and messages.

Xeaura does not record or listen to your calls. Following up with leads by text or phone is your responsibility and must have their consent where the law requires it.

18.9 Google's guide for working with an agency.

Google publishes a guide for businesses that work with an agency, "Advertiser guide: Working with third parties" (support.google.com/adspolicy/answer/9457109). Xeaura gives it to you when you sign up and links it on xeaura.com/ads.

18.10 Cancelling.

You can cancel from your dashboard or by writing to support@xeaura.com. If you cancel during the first 3 months, the fees for the rest of those 3 months are still charged on their usual dates (18.3), and your campaigns keep running to the end of them unless you ask Xeaura to pause them. After that, cancelling takes effect at the end of the month you are in. If Xeaura has not started your ads within 14 days of your first payment for a reason that is not yours to fix, or cannot start them at all (for example Google refuses your account), or Xeaura ends the service itself, you are not charged for any month that has not started, and the month you paid for is refunded if your ads never ran in it. When Xeaura Ads ends, Xeaura pauses its campaigns the same day, removes its manager link if you ask, and the account stays yours with everything in it.

18.11 What you keep.

Everything stays yours, during Xeaura Ads and after it ends: your Google Ads and Local Services accounts and all their history, your Business Profile, your conversion tracking, your call-tracking numbers if Xeaura set them up in your name, your keyword and "never show for" lists, your ad text and every report. Xeaura works in your account through a manager link you can remove at any time, and never takes administrator ownership of it.

18.12 Price changes.

Xeaura gives you at least 30 days' written notice before any change to its fee. A change never applies during your first 3 months, and you can cancel before it takes effect (18.10).

18.13 Your agreement is recorded.

Ticking the box when you sign up for Xeaura Ads is your agreement to these Terms, including this Section; Xeaura records the date, time, IP address and the version of the Terms you agreed to.

18.14 Landing page ($350 once, then $49 a month).

If you have no website, Xeaura can build a landing page for your ads instead: one page for each service you advertise, hosted by Xeaura, made from the business details, photos and words you give Xeaura (Xeaura arranges and lightly edits them but does not write new copy), with your phone number, a way to contact you, and the conversion tracking your ads need. Each page is $350 once, charged before work on it starts and non-refundable once that work has begun, then $49 a month from the month it goes live. The monthly fee covers hosting the page, keeping it online with its tracking working, and up to 2 small changes to its text or photos a month. A landing page is one page, not a website: it does not include Website Management (1.2) or more pages, and it is not bought out or handed over as files. Your own content on it stays yours (5.1). The monthly fee has no minimum term of its own; the 3-month minimum in 18.3 applies only to Xeaura's Ads fee. You can cancel a landing page by writing to support@xeaura.com, and it is taken down at the end of the month you are in. When Xeaura Ads ends, your landing pages end with it.