Resources
Straight answers for business owners.
What a website should cost, whether you need SEO, why you're not showing up on Google, and how to choose the right help — written plainly, without the sales pitch.
01 / Websites
Websites.
- How much does a small business website cost?What drives the price of a website, what ongoing costs to expect, and how to compare quotes.
- How often should a business update its website?What to update immediately, what to review regularly, and when to redesign.
- How to get more customers from your business websiteWhere website visitors get lost, and the changes that turn more of them into customers.
02 / Search & SEO
Search & SEO.
- Do small businesses need SEO?When ongoing SEO pays off, when the basics are enough, and what those basics are.
- Why isn't my business showing on Google?The common reasons a business goes missing from Google, and how to check and fix each one.
- Google Business Profile vs. a website: do you need both?What each one does, what a profile can't do, and why they work best together.
03 / Choosing help
Choosing the right help.
- Website builder vs. a web design agencyAn honest comparison of building it yourself and hiring a designer, and how to decide.
- Managed website vs. doing it yourselfWhat website maintenance really involves, and how to decide who should do it.
- SEO agency vs. managed digital growthHow a standalone SEO agency differs from growth work done by the team that runs your site.
04 / Growing organizations
For growing organizations.
- How to manage multiple business websitesKeeping several sites — locations, brands, or acquisitions — consistent, secure, and current.
- Multi-location SEO: what actually mattersHow each location gets found locally — and the shortcuts that backfire.
- Centralized vs. decentralized website managementWhether one team or each location should run the websites — and the hybrid that usually works.
- How businesses can automate digital operationsWhere automation genuinely helps, where a person should stay involved, and how to start.
- Website management for growing organizationsWhat changes as you grow — more sites, more people, more risk — and how to stay in control.
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